Hot on the heels of my previous post, I’ve decided that while I’m busy singing the praises of various Christian public relations and recruitment exercises I may as well mention my admiration for the logo of the Church of England, which was launched in 1996 (I think). As a non-believer myself, this admiration is entirely at the level of the aesthetics and the psychology of communication underlying the logo – however it’s genuine admiration nonetheless. Here’s the logo.
To me this logo is a classic.
Firstly, it looks nice, and secondly it’s very clever.
It contains all of the elements that it needs to, in an incredibly elegant form. It incorporates the c and the e of Church of England (and probably the o too). And the crossbar of the e forms part of a cross – inspired!
The arms of the cross are wider than those of the usual Christian cross, and are also tapered towards the centre, so the cross looks very welcoming and expansive – as though it’s got its arms out in greeting (It has completely lost all reference to the cross as an instrument of torture in the crucifixion).
It also looks both ancient and modern at the same time, having something of medieval lettering to it coupled with a modern simplicity (including a modern, lower case e for a proper noun) – thus conveying the church’s traditions and its role in the modern world.
To cap it off, it echoes the symbol of CND, the Campaign for Nuclear Disarmament (below), which gives it the feel of being the symbol of an organisation that is interested in peace and harmony.